API data-use disclosure
Last updated 23 October 2026
Noma Intel connects to advertising platforms and Google Search Console so agencies and their clients can see paid-media and search performance alongside their website analytics. This page states plainly what we access from those platforms, how we use it, and what we will never do with it. It forms part of our Privacy Policy.
Google Ads and Search Console APIs — Limited Use
Noma Intel’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
What we access
- Read-only advertising performance data for connected Google Ads accounts — for example campaign, ad group, ad, keyword, spend, impression, click, and conversion metrics.
- Read-only Google Search Console data for a connected website: search queries, pages, countries, devices, clicks, impressions, click-through rate and average position, including up to 16 months of history when it is first connected. We also keep the email address of the Google account used to connect it.
How we use it
- Google Ads data: to display reporting to the account owner and the agency that manages that account, inside the Noma Intel dashboard. Summaries of that client’s Google Ads results also go to the Seer, our AI analyst, through an outside AI service provider, for that client only, and are not used to train AI models.
- Search Console data: to report the website’s search performance to the client and its agency inside the Noma Intel dashboard, and to give the Seer, our AI analyst, summaries of that client’s search performance. Those summaries are processed by an outside AI service provider for that client only and are not used to train AI models.
How long we keep it
- We keep Google Ads and Search Console data while the client uses Noma Intel and delete it when the client is removed, or sooner if asked (see below).
What we never do
- We do not transfer Google user data to others except as necessary to provide or improve the reporting and analysis features, to comply with applicable law, or as part of a merger or acquisition disclosed to users.
- We do not use Google user data for serving advertisements.
- We do not sell Google user data.
- We do not allow humans to read Google user data unless the user gives consent, it is necessary for security or to comply with law, or the data is aggregated and used for internal operations in line with the policy.
Meta Platform data
Where a Meta (Facebook/Instagram) advertising account is connected, Noma Intel’s use of data from Meta’s APIs complies with the Meta Platform Terms and Developer Policies.
What we access
- Read access to advertising performance data (such as campaign, ad set, ad, spend, reach, impression, click, and results metrics) for connected accounts.
How we use it
- To display advertising reporting to the account owner and their agency within the dashboard. Summaries of that client’s Meta results also go to the Seer, our AI analyst, through an outside AI service provider, for that client only, and are not used to train AI models.
What we never do
- We do not sell Meta data or share it with data brokers.
- We do not use Meta data to build profiles for advertising targeting outside the account owner’s own reporting.
- We do not keep Meta data beyond what is needed to provide reporting: we delete it when the client is removed from Noma Intel, or sooner on request (see below).
Revoking access and deleting data
A connected Google Ads, Search Console or Meta account can be disconnected at any time from within the dashboard, which stops further data access. Figures already imported stay in the client’s reporting until the client is removed. You can also revoke access directly from your Google or Meta account settings. To ask us to delete data from a connected account sooner, email technology@nomaintel.com.